The Marketing and Advertising Industry has spent their time and money to understand how the consumers decide which products that they would buy. They found that people make these decision based on their reasons, what so-called 'benefits'. They have been using these 'benefits' since they were 8 years old.
When I heard about this, I was like "Wow!! Really?!?"
Here is the list of the 'benefits':
- Convenience
- Recreation
- Privacy
- Prestige
- Entertainment
- Health
- Economy
- Value
- Safety
- Security
- Romance
- Comfort
- Aesthetics
- Self-Actualization
So, we all have been using some of these categories (the 'benefits' that are more appealing to us) to make decision on what to buy or what to choose for ourselves.
Visualize a house or a car or anything that you would like to buy and find out the reason why you want to buy that specific item. Point out which three characteristics of 'benefits' that most appealing to you. This is fun!
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Thanks for this post. It’s very useful.
Glad you found it useful
I am in the train and i’ve read this article. It’s nice to see good write-ups. I put it in my php document with some good links.
Do you people have a facebook fan page? I looked for one on twitter but could not discover one, I would really like to become a fan!
yes… just click on the Facebook and Twitter logo on top of the website. It will direct you to my Facebook and Twitter page. Add me!
Great site. A lot of useful information here. I’m sending it to some friends!